Globally, the film industry has been turned upside down by the ongoing pandemic. The industry is in dire straits with productions halted and cinemas closed. Among Hollywood’s decisions, Warner Bros.’ decision to release its entire 2021 slate simultaneously on theaters and its own streaming service, HBO Max, has sent ripples of excitement and concerns around the world. The local streaming platform announced its triumphant return as a means of saving Kollywood from this unexpected scenario. Among Nepalese movie enthusiasts, the recently resurrected Cinemaghar Gold promises to make waves with its all-new look.
Cinemaghar Gold: Overview
An inevitable resurrection
Cinemaghar isn’t a completely new product, as I mentioned earlier. A bunch of audiences had already taken notice of this Over The Top (OTT) video streaming service since its founding in 2016. Even after its release on the theaters, the company offered exclusive rights to movies like “Bato Muniko Phool 2” on its platform. However, 361o Media is revolutionizing the Nepalese audience’s video streaming habits with its next step. In order to satisfy the Nepali cinema-watching (and similar content) thirst of people everywhere, Cinemaghar Gold was developed.
Having integrated local and international payment gateways, Cinemaghar Gold is already a step in the right direction. Subscriptions can be paid for by eSewa, Khalti or other options (like checking accounts). Similarly, you can also make payments with your credit or debit card using gateways such as MasterCard, VISA, and American Express.
In addition, Mr. Khagendra Lamichhane (Chairman, Cinemaghar) stated that the process of introducing the introduction of advanced payment options like PayTM, JioMoney, etc. is in the final stages.
For those without digital payment devices, friends and families can lend them “Cine Coins” instead. Cine Coins can be lent out here by anyone who is able to purchase a subscription. With all of this, the first step towards Cinemaghar Gold’s universal market has been taken.
Modest subscription charge
The company’s pricing is next on the list of big achievements, right after global availability. As part of the launch, Cinemaghar Gold’s annual subscription package is available for just 500 rupees. Users worldwide will pay the same price–your willingness to watch is what matters, not where you are. An individual subscription is valid for no more than two devices at a time.
As opposed to mature international streaming services like Amazon Prime, Netflix, and Disney+. The content of Cinemaghar Gold doesn’t vary by region. The same service is available to subscribers in Nepal as well as India, the United States, or anywhere else in the world. We’re expecting all video qualities to be in Full HD (1080p) resolution because the platform is in its early stages.
It makes sense considering how its mobile-first approach to content consumption almost perfectly conforms to FHD videos. You shouldn’t expect premium technologies such as HDR, Dolby Vision, surround sound, etc. to be available immediately on the platform. Currently, these features are overkill for watching Nepalese content anyway.
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What are the available contents?
A collection of 18 Nepali feature-length movies, short films, and stand-up comedies is currently available on the platform. In addition to the previous titles, there are titles such as “Damaru Ko Dandibiyo”, “Kohalpur Express”, “Blind Rocks”, “Sarauto”, “Machha Machha”, “Dui Chaar Din,” and others.
Its “Cinemaghar Gold 365 Days Movie Mela” is also scheduled to be added every month. I’ve basically talked about the service so far in terms of this online film festival.
Filmahar Gold will also regularly add its original films, shorts, web series, and stand-up comedy shows, though there has not been any specific claim or target mentioned yet. Mr. Lamichhane explained that Cinemaghar Gold will bring said movies to its platform first before they are available on YouTube, so as to discourage Nepalese viewers from choosing YouTube to watch new Nepali films.
A number of Nepalese movie distribution houses have collaborated with the company on this project like Highlights Nepal and OSR Digital. Streaming platforms need to prevent security threats, piracy, and other threats. Among the features of Cinemaghar Gold are five layers of security, screen recording prevention, and more.
How do I subscribe?
After we have covered all of these details, let us now look at how you can join the platform for a fee. The situation is pretty straightforward as you might expect. A mobile number will replace email addresses for registration, citing a sense of security and an added layer of authentication. You can download it on Android, iOS, and Android TVs. On the other hand, if you’re an Android user, you’ll have to download an APK installation file from the website for now.
You can download Cinemaghar Gold from their apps distribution platforms. A Chromecast-compatible TV also lets you stream movies from your account right onto the screen.
Download Cinemaghar Gold
Overall, the introduction of a streaming service in Nepal is a positive development. Cinemaghar Gold also marks the dawn of the next phase for Kollywood as it makes local entertainment more accessible on a global scale. No doubt, the company will discover a number of hidden talents within the industry to meet its promise of added content.
As a result, job opportunities will be created and the economy will gain momentum. The magic of watching a movie at the movies will never be duplicated in streaming services, but being able to watch it on the go or at your leisure is another luxury.